La Mama Theatre ARchive
Theatre ARchive is a collaboration project with the world-renowned La MaMa Experimental Theatre Club in New York City to enhance visitors’ immersive experiences in La MaMa Archive with augmented reality (AR).
5 Web-AR experience launched in La MaMa Theatre Archive
2023 NYC
My Role
3D Artist
UX/UI & Graphic Designer
AR Prototyper
Timeline
Sep - Dec 2022
(14 weeks)
Team
Shan Jiang (Producer), Damain Xie (Narrative Designer), Bokang Wang (Programmer), Jingyuan Fang (UIUX Designer).
“A multicultural hive of avant-garde drama and performance art. La MaMa is a remarkable springboard for an impressive roster of promising playwrights, directors and actors.”
–The New York Times
Project Goals
Create a digitalized window to the La MaMa Archive and expand access to its rich artistic heritage through Web AR interactions
Established in the early 1970’s, La MaMa Archive has expanded its digital collection of photographs, papers, production footage, show files, and more. In addition to the existing one, our goal is to create a window to the archive and to expand access to its rich artistic heritage through Web AR interactions.
Ellen Stewart, Founder of La MaMa
The La MaMa Theatre Archive
La MaMa Theatre
Target audience
Our target audience includes students, performers, and archivists who are interested in visiting the archive. Additionally, we aim to engage potential funders who can see the potential of digitalized window technology in fundraising efforts.
Funders
Students
Performers
Archivists
The Tech
Platforms: Mobile phone + 8th Wall (Web AR platform) + Geenee AR (Web AR body tracking platform)
Softwares: Maya(GLB format), Zbrush, Substance 3D Painter&Designer, Ps, Ai, Figma...
DESIGN SOLUTION
Our team customized 5 different interactions for selected archive items and categorized them into 3 types:
"Let Guests Perform"
1
"Augmenting Info"
2
"Bring Artifacts Alive"
3
Na Ha Zaan Masks
Collage Wall
La Marie Vison
The Pink Puppet
Carmilla Bench
DESIGN SOLUTION
Our team implemented 5 captivating placards that not only served as engaging introductions but also provided clear instructions for the AR experience to the visitors at LaMama Theatre Archive:
"La Marie Vison"
1
"Carmilla Bench"
2
"La Mama Collage"
3
"Ha Haaz Zan"
4
"Loco 7 Pink Puppet"
5
Na Ha Zaan Masks
Scan the QR code to try it yourself !
We make guests become performers with Na Haaz Zan masks and a pink puppet from LOCO7.
The Pink Puppet
Scan the QR code to try it yourself !
La Marie Vison
Carmilla Bench
We bring artifacts alive with the La Marie Vison poster and the Carmilla bench.
Collage Wall
We augment info for the La MaMa Collage outside the Ellen Stuart Theatre when the audience waits for shows to open.
3D ArtWork Process - The Puppet
The original Pink Puppet designed and hand-maded by Federico Restrepo
Modeling and Sculpting in Maya and ZBrush
Sculpting Details in ZBrush
Baking and Texturing in Adobe Substance Painter
Texturing and Rigging in SP and Maya
Original Puppet
3D Puppet model in AR experience
3D ArtWork Process - The Masks
The original Na Haaz Zan Masks presented in the show and preserved at La Mama Theatre Archive
The Mid-poly masks modeling, UV-unwrapping and texturing in Maya and Adobe Substance Painter
GLB models final rendering and try-on in AR experience
3D ArtWork Process - The Head in Bench
The original Carmilla Bench displayed in the show in 1970 and now preserved in La Mama Archive at NYC
Modeling, sculpting, retopology and texturing in Zbrush, Maya and Substance Painter
GLB models final rendering, animation and display in AR experience
Project Trailer
Experiences, developments, inspirations, interviews and more.
(Sound on recommended)
